How We Got Here
Over the past five years, we as a company feel we have strengthened and redefined our core values. We’ve figured out what makes Audient, well…Audient.
As the industry is constantly evolving, we must do the same. This has led us to sit down and have a good think about how we want Audient to be perceived for the future to come.
With that, we figured it was time to give the ‘Audient look’ a bit of a refresh. And where better to start, than our logo?
We love our original logo. It’s been with us for over two decades and branded countless products and reams of paperwork. The iconic ‘swoosh’ over the top has always signified ‘forward thinking’ and it was something we were keen to incorporate with the new logo.
Say Hello To The New Logo
Strong and classy, we believe it’s more refined, but still neatly representing the spirit of the forward thinking ‘swoosh’, which is now contained within the A. It also helps that it now fits beautifully on products, brand materials, websites and beyond.
You will have seen that the Audient website has been redesigned too, delivering a better user experience, faster load times and easy navigation. We are confident that you will love the new site, as it’s still packed with everything you expect from Audient.
Have a look around!
We hope you agree that the new design of the logo – and the website – encapsulates both the future and past DNA of Audient and elevates the brand to a place that can take us confidently into the future.
A new identity for a new era. Come along with us.